Last update: 2024-08-01
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Release date: July 30, 2024
New features in Adobe Experience Platform:
Limited Availability Federated Audience Composition
Updates to existing features and documentation in Experience Platform:
- Advanced data lifecycle management
- Data collection
- Data governance
- Destinations
- Segmentation Service
- Sources
- Unified Tags
Federated Audience Composition
Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.
For more information, read the Federated Audience Composition documentation.
Advanced data lifecycle management
Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. Using either the Data Lifecycle workspace in the UI or through calls to the Data Hygiene API, you can effectively manage your data stores. Use these capabilities to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.
New documentation
| New documentation | Description |
|---|---|
| Data Hygiene API reference | Use the Data Hygiene API to effectively manage your data stores in Experience Platform. With these capabilities, you can ensure that information is used as expected, updated when incorrect, and deleted when organizational policies deem it necessary. Read the Data Hygiene API reference document for detailed information on how to use the API. You can use the Data Hygiene API to schedule dataset expiration dates, programmatically correct or delete stored customer personal data, and check your data hygiene quotas. The API reference document includes the available endpoints, request parameters, and response formats to help you efficiently manage your stored customer data. |
For more information, read the advanced data lifecycle management overview.
Data collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
New or updated features
| Type | Feature | Description |
|---|---|---|
| Web SDK | Automatically track proposition interactions | You can now use the autoTrackPropositionInteractionsEnabled property in Web SDK to determine if Web SDK should automatically collect proposition interactions. See the autoTrackPropositionInteractionsEnabled documentation for detailed information. |
New or updated documentation
| New or updated documentation | Description |
|---|---|
| New API endpoints documented for the Reactor API | Extension package usage authorizations endpoints can now be found in the Reactor API reference documentation. Extension owners can add, remove, and retrieve package authorizations for an extension package using these endpoints. |
| New extension package usage authorizations endpoints document | An overview of how extension package owners can authorize other companies to use their private versions of the packages in the Reactor API can be found in the Extension package usage authorizations endpoints documentation. |
| New sharing private extensions guide | The Reactor API’s extension package authorization creation, approval, and deletion procedures are outlined in the Sharing private extensions documentation. |
For more information, read the data collection overview.
Data governance
Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.
New feature
| Feature | Description |
|---|---|
| mTLS Service API | The mTLS Service API is designed to enhance security for data exchanges. Use this API to securely retrieve the public certificates issued by Adobe for your organization’s applications. These certificates ensure that all communications are authenticated and encrypted, and they can be used to externally verify the authenticity of certificates. Read the public certificate endpoint guide to learn how to securely retrieve public certificates for your organization’s Adobe applications. |
For more information, read the data governance overview.
Destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New destinations
| Destination | Description |
|---|---|
| (Beta) Merkury Enterprise Connections | Use the Merkury Enterprise Connections destination to securely deliver audiences to Merkury. Merkury provides marketers with easy matching and delivery of person-based audiences to Merkury’s 80+ premium addressable TV/CTV, publisher, and ad-tech connections. Merkury is powered by a comprehensive US adult consumer identity graph of 268+ million people. |
| (Beta) Merkury Enterprise Identity | Use the Merkury Enterprise Identity destination to build more accurate, comprehensive, and insightful consumer profiles. With improved profile data, marketers can power better insights, segments, and models, resulting in more accurate targeting and predictive modeling. |
New or updated functionality
| Functionality | Description |
|---|---|
| Audience-level dataflow monitoring | Monitoring your dataflows, grouped by audiences, was previously available for batch (file-based) destinations only. Starting with this release, audience-level monitoring is available for the (Beta) Google Customer Match + DV360 streaming destination as well. Read more about audience-level monitoring and contact your Adobe representative if you’d like to join the beta program to use the Google Customer Match + DV360 destination. |
| Enrichment attribute support in audience metadata macros for Destination SDK | You can now access enrichment attributes in Destination SDK audience metadata templates through dedicated macros. Enrichment attributes are available only for custom upload audiences. See the batch audience activation guide to see how enrichment attribute selection works. See the audience template macros list for more details. |
For more information, read the destinations overview.
Segmentation Service
Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Platform, and are readily accessible by any Adobe solution.
New documentation
| New documentation | Description |
|---|---|
| Audience Portal | Learn how to use Audience Portal, which lets you view, manage, and create audiences within Adobe Experience Platform in a centralized hub. |
Sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.
Updated documentation
| Updated documentation | Description |
|---|---|
| Expanded authentication guide for Snowflake | Read the expanded authentication guide for Snowflake to learn how to retrieve your account identifier and private key for authentication. Additionally, use the expanded authentication guide for steps on how to verify your warehouse and role configurations. |
For more information, read the sources overview.
Unified Tags lets you categorize and manage your business objects within Adobe Experience Platform. With the Unified Tags API, you can create both folders and tags to better organize Platform objects such as audiences or datasets.
New documentation
| New documentation | Description |
|---|---|
| Unified Tags API guide | Read the Unified Tags API guide to learn how to create folders and tags to sort your business objects. |
| Unified Tags API reference | Use the Unified Tags API reference to interactively try out the Unified Tags endpoints. |
For more information, read the Unified Tags overview.
